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Our Team

Darian

Darian hopped on an outbound flight from Toronto in the early '90s to do his MBA in Sweden, and never looked back. With his fascination for evolving market opportunities, he has turned this into a proven track of developing structure out of dreams with numerous start-up ventures. A veritable Jack of all trades, he is as equally comfortable sifting numbers through spreadsheets as he is planning marketing strategies or tweaking SEO website refinements. In his free time, Darian invariably ends up thinking of more work he would like to be doing!

Our Team

Christopher

Deciding to move on from a successful career in London's Fleet Street as Group Advertising Manager for Melody Maker magazine and others, Chris found his way to Sweden in the swinging sixties to try his hand at something new. He's since piloted multiple successful ventures in the spheres of public relations, marketing, exhibitions, events, sales and even manufacturing. An avid car enthusiast and low-carb proponent, Chris brings to the table solid business acumen, and a variety of experiences and insight - today even a proficiency in all things mechanical!

Our Team

Kristian

Kristian is our fully-fledged Swede with a remarkable insight into the trends and behaviour of the domestic market in Sweden. He has a knack for making good judgement calls, and for guiding our decisions with a keen eye and clarity of vision. Event marketing & planning is his forté and his passion, and he is just as likely to be found backstage directing production teams, as he is standing upstage lecturing classes on the finer details of his trade.

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Our Team

Christopher

Deciding to move on from a successful career in London's Fleet Street as Group Advertising Manager for Melody Maker magazine and others, Chris found his way to Sweden in the swinging sixties to try his hand at something new. He's since piloted multiple successful ventures in the spheres of public relations, marketing, exhibitions, events, sales and even manufacturing. An avid car enthusiast and low-carb proponent, Chris brings to the table solid business acumen, and a variety of experiences and insight - today even a proficiency in all things mechanical!

Our Team

Darian

Darian hopped on an outbound flight from Toronto in the early '90s to do his MBA in Sweden, and never looked back. With his fascination for evolving market opportunities, he has turned this into a proven track of developing structure out of dreams with numerous start-up ventures. A veritable Jack of all trades, he is as equally comfortable sifting numbers through spreadsheets as he is planning marketing strategies or tweaking SEO website refinements. In his free time, Darian invariably ends up thinking of more work he would like to be doing!

Our Team

Kristian

Kristian is our fully-fledged Swede with a remarkable insight into the trends and behaviour of the domestic market in Sweden. He has a knack for making good judgement calls, and for guiding our decisions with a keen eye and clarity of vision. Event marketing & planning is his forté and his passion, and he is just as likely to be found backstage directing production teams, as he is standing upstage lecturing classes on the finer details of his trade.

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X

Our Team

Kristian

Kristian is our fully-fledged Swede with a remarkable insight into the trends and behaviour of the domestic market in Sweden. He has a knack for making good judgement calls, and for guiding our decisions with a keen eye and clarity of vision. Event marketing & planning is his forté and his passion, and he is just as likely to be found backstage directing production teams, as he is standing upstage lecturing classes on the finer details of his trade.

Our Team

Christopher

Deciding to move on from a successful career in London's Fleet Street as Group Advertising Manager for Melody Maker magazine and others, Chris found his way to Sweden in the swinging sixties to try his hand at something new. He's since piloted multiple successful ventures in the spheres of public relations, marketing, exhibitions, events, sales and even manufacturing. An avid car enthusiast and low-carb proponent, Chris brings to the table solid business acumen, and a variety of experiences and insight - today even a proficiency in all things mechanical!

Our Team

Darian

Darian hopped on an outbound flight from Toronto in the early '90s to do his MBA in Sweden, and never looked back. With his fascination for evolving market opportunities, he has turned this into a proven track of developing structure out of dreams with numerous start-up ventures. A veritable Jack of all trades, he is as equally comfortable sifting numbers through spreadsheets as he is planning marketing strategies or tweaking SEO website refinements. In his free time, Darian invariably ends up thinking of more work he would like to be doing!

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Relevant Trading AB

Relevant Trading AB was formed for the specific purpose of importing, promoting and distributing high quality products into the Scandinavian market. The motivation behind this venture was to address a clear market demand for niche products that are not currently represented in Scandinavia, and to pursue an avenue of personal interest that is shared by those involved.

Our professional backgrounds have a common thread in the world of marketing and sales, and we bring to the table experience and competencies in promotion, product development and market penetration strategies. Our business focus is confined to a handful of key products that we evaluate as having a high degree of market growth potential in Scandinavia.

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Relevant Trading AB

Relevant Trading AB was formed for the specific purpose of importing, promoting and distributing high quality products into the Scandinavian market. The motivation behind this venture was to address a clear market demand for niche products that are not currently represented in Scandinavia, and to pursue an avenue of personal interest that is shared by those involved.

Our professional backgrounds have a common thread in the world of marketing and sales, and we bring to the table experience and competencies in promotion, product development and market penetration strategies. Our business focus is confined to a handful of key products that we evaluate as having a high degree of market growth potential in Scandinavia.

Our Team

Darian

Darian hopped on an outbound flight from Toronto in the early '90s to do his MBA in Sweden, and never looked back. With his fascination for evolving market opportunities, he has turned this into a proven track of developing structure out of dreams with numerous start-up ventures. A veritable Jack of all trades, he is as equally comfortable sifting numbers through spreadsheets as he is planning marketing strategies or tweaking SEO website refinements. In his free time, Darian invariably ends up thinking of more work he would like to be doing!

Our Team

Christopher

Deciding to move on from a successful career in London's Fleet Street as Group Advertising Manager for Melody Maker magazine and others, Chris found his way to Sweden in the swinging sixties to try his hand at something new. He's since piloted multiple successful ventures in the spheres of public relations, marketing, exhibitions, events, sales and even manufacturing. An avid car enthusiast and low-carb proponent, Chris brings to the table solid business acumen, and a variety of experiences and insight - today even a proficiency in all things mechanical!

Our Team

Kristian

Kristian is our fully-fledged Swede with a remarkable insight into the trends and behaviour of the domestic market in Sweden. He has a knack for making good judgement calls, and for guiding our decisions with a keen eye and clarity of vision. Event marketing & planning is his forté and his passion, and he is just as likely to be found backstage directing production teams, as he is standing upstage lecturing classes on the finer details of his trade.

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